A CRM illustration.

4 ways a CRM helps you improve customer relationships

Excellent customer service is an art. One that can be difficult to master. The good news is there are plenty of tools that can help you better serve your customers.

Our favorite is a CRM.

But CRMs are packed with features. It’s hard to know the best way to use such a robust tool. To help out, let’s explore the high points.

Here are our 4 favorite ways your CRM can help you improve your customer interactions.

#1: Detailed customer dashboards.

When all of your customer data is in a single location, you spend less time searching for individual pieces of information. 360-degree customer profiles centralize customer information so that it’s all available on a convenient dashboard. In a single view, you can see email messages, order history, transactions, previous customer support interactions and more.

When a customer calls, you’ll be able to see every interaction you’ve ever had with them. All without having to dig for information.

“64.2% of companies rate CRM tools as impactful of very impactful.” — LinkedIn

#2: Access important information on the go.

Sales representatives need to be able to help customers no matter where they are—at their desks or out on the road. CRM systems are built with mobility in mind.

It doesn’t matter if your employees at a trade show, a client’s office, or in a cab on the way to a meeting. As long as they have an internet connection, your team can stay productive.

#3: Social media management made easy.

More and more CRMs are incorporating social media interaction. Why would you want to link your company’s Facebook, Twitter, Instagram, or LinkedIn account with your CRM? So you can see how social media activity is affecting customer relationships.

For example, a lot of customers will take to social media when they have strong feels about a company. Every mention is an opportunity—even when customers are upset. If you can turn a bad experience into a good one right there in your Twitter feed, you’ll win that customer back as well as every other customer who’s paying attention.

“Customer relationship management (CRM) systems help you better understand your customers’ needs and how to meet those needs while enhancing your bottom line.” —CIO

#4: Knowledge at your customers’ fingertips.

Some customers will do absolutely anything to avoid making a phone call. That actually plays to your favor. Sure, you could tell insist that they call or email. Or you could create a knowledge management portal using your CRM.

Wiki-style knowledge management portals enable customers to access FAQs or troubleshooting information all on their own. Many CRM systems also let customers build their own online communities. These are spaces where customers can ask each other for help and provide your business feedback. An IT consultant with CRM experience can help you with setup.

Get the most out of your CRM system.

If you’re not using your CRM to build brand loyalty and enhance your customer service efforts, you’re missing out. These 4 CRM features will allow you to tap into and improve your customer’s experience.

Happy customers are loyal customers. And the more loyal customers you have, the more you’ll be able to grow your business.