Few business tools have the potential to drive sales like a well-configured Customer Relationship Management application. You probably call it a CRM, as does practically everyone. In fact, it looks odd to see the words actually spelled out. But we’ve included the full name here for a very specific reason.
It’s easy to forget the functionality CRM solutions are meant to provide. For salespeople, the CRM is where prospects, leads and closed deals live. For customer service, it’s where you can find a customer’s information and history. For management, it’s a rich source of data brimming over with all kinds of reporting potential.
In reality, a CRM is all those things and more.
In this whitepaper, we’ll explore the three biggest benefits of using a CRM. If your current CRM isn’t delivering these three things, it’s time to reconfigure or replace. And if you’re not using a CRM, it’s time to incorporate this valuable tool.
CRMs give companies a single, centralized location for the data marketing, sales and service teams rely on day in, day out. When all that data is housed in one place, your employees don’t have to waste time hunting down customer information, unsure of who knows what.
Just check the CRM. Everything’s there.
That makes it easier to market, easier to close, and easier to provide top-of-the-line customer service. Improve your organization’s efficiency, and you’ll feel it in the bottom line.
If you want an even bigger productivity boost, add mobile access to your CRM solution. According to Nucleus Research, CRMs with mobile access and social networking capability increase productivity by another 26.4%.
Higher Close Ratios
It’s an age-old adage. Sales is a numbers game.
For example, you might have to work through 10 leads to get to one sale. But what if you could close one deal for every seven leads? Or every five? The difference starts to add up. Quickly.
According to The Sales Management Association, a formalized sales process, like the kind baked into a CRM, can increase profits by as much as 30%. Individual salespeople will perform better as lead conversion rates skyrocket.
It’s all due to a powerful snowball effect. CRMs boost efficiency through organization, automation, and process management. As a result, it’s possible for salespeople to do more in less time.
Better Client Relationships
The CRM advantage doesn’t stop with sales. Not only will more customers decide to buy, but more customers will stick, as well.
Research shows that CRMs improve customer retention rates by as much as 27%. Additionally, CRMs have been shown to increase customer satisfaction by a high margin, as well. The same productivity perks that lead a customer to buy make it easier to keep current customers and ensure they remain happy.
Ironically, it’s not even really the CRM solution that creates this effect.
Rather, a CRM simply facilitates the kind of organization necessary for your employees to focus their time and energy on prospects and customers. What’s remarkable is the fact that every person involved – the customer, the sales rep, the service rep and even management – benefits from this one powerhouse tool.
Get On It
What about your company?
Does your current CRM make good on its potential? Or, if the idea of using a CRM solution is new to you, are you convinced of the benefits, both for customer satisfaction and profitability?
If you’re ready for a new CRM experience, the CCS Technology team can help. Not every CRM is a good fit for every company. It’s important that you deploy the right solution for your organization.
That’s why we take a consultative approach. We don’t make blind recommendations. We’d much rather get to know you first so we can pair you up with the solutions that will do the most to drive your business forward.
Said another way, when our customers win, we win.
If you need a new CRM solution, we can help you find it. Contact us today to find out more about how we can set you up for success.