If your business is on the right track, you already have a captivating, user-friendly website that is optimized for both desktop and mobile use. The next step in promoting a better relationship with employees, customers, and potential customers is to create a custom app that maximizes value through unique features and functions.
Here are 3 signs you are ready to talk about app development.
1. Your customers need an easy way to connect.
Keeping customers happy is one of your top priorities. To accomplish superior customer satisfaction you need to listen to your customers and provide solutions to their problems. If your customers are looking for easier ways to connect, make requests or complete a certain task, then it’s time to consider app development.
Here’s an example:
Breakdown: As a manufacturing company, you interact several times daily with customers to ensure complete orders.
Problem: Your customer wants to track order progress without having to send multiple inquiry emails or call your dedicated line.
Solution: You work with professionals to create an app that focuses solely on tracking progress of orders.
There’s a special anagram created by the Navy that is the secret to success in app development: KISS (keep it simple, stupid!).
When apps were first created, creators took an “everything but the kitchen sink” approach. This is the opposite of what you want. The entire concept of creating an app is to make things work easier and better for users – in this case, your customers. So, instead of creating one app that does everything, you will actually want to create multiple apps that are hyper-focused to address specific needs or outcomes.
In our example here, you want your customer to use the custom app to see the progress and status of their order as it moves through the inventory, production, packing and delivery processes. Paying an outstanding invoice or inquiring about product specifications should be addressed in a different app altogether.
Focus on your customer wants and needs, and your app will be a success.
2. Your internal operations need more efficiency and flexibility.
In the same way that apps help connect customers in a one-touch approach, app development can also be effective for improving internal business.
Many companies have custom apps for office communication, human resources access, and presence. Here’s one example of how that might work:
Breakdown: Your mid-sized office requires constant communications between employees in different departments.
Problem: In the office, your employees communicate via an internal messaging system, but you don’t have a way for them to access messages out of the office without using company email via cell phone (security risks include internal theft and insider threats).
Solution: You work with professionals to create an internal communications app that accommodates your current cybersecurity protocols and mobile communication functionality. This app integrates with in-office tools to provide seamless communication between office and mobile environments.
Your employees deserve a quick and seamless workflow. Why? Time is money. If work satisfaction and efficiency run hand-in-hand, then creating apps for your employees is a no-brainer and it will save you money by improving productivity.
3. You are ready to tackle the mobile market opportunity.
Mobile productivity essential in most industries now, with over 62% of companies utilizing mobile applications. One recent report showed that each company had an average of 10.6 apps. Don’t let that intimidate you, though. Start with the most important issues and address others as they arise. The important thing is to remember that one app will not, and shouldn’t, solve all problems.
Once you have your apps out there, you’ll find that you’ve succeeded in a few different ways.
First, you have put yourself out there in the mobile realm. That’s huge. In fact, you should have FOMO (fear of missing out) if you don’t have an app. Your competitors probably already do. Second, you’ve created a new connection and a sense intimacy. And finally, you have made it easier for customers and employees to collaborate and solve problems.
How to Develop an App
When it comes time to develop your app, you’ll need to work with a team that is experienced at providing the right design, content, and development to fit your specific business needs..
Whether the needs are driven by customer, staff or market requirements (or all of the above), we can assist. Here at CCS we have proven experience developing apps and we’d be happy to speak with you about how that process looks. Feel free to give us a call or shoot us a message.